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Head of Marketing

Netherlands, Noord-Holland, AmsterdamMarketing

Job description

The role

We are challenging how live sport and entertainment is delivered and consumed.‍ From the world’s biggest sporting events, to the best local sport, to award winning original programming - our audiences enjoy a 24/7 offering of the best live and non-live content across the ELEVEN Group. At a time of significant growth for our company and in continuing to deliver industry-changing developments, we want you to help provide world-class entertainment to the global fan community by strengthening ELEVEN's global sports platform and live streaming technology.

We’re now looking for a dynamic, commercially-minded Head of Marketing. You’ll be responsible for the planning and execution of the marketing strategy, and sitting across multiple cross-functional teams you’ll provide your expertise on existing and new commercial propositions. The successful candidate will be based in the Netherlands, and report to the Eleven Group’s Chief Revenue Officer.

Job requirements

At ELEVEN we're committed to hiring the person who we believe is the strongest candidate for the position. However, research indicates that women frequently only apply for roles where they believe they satisfy 100% of the role requirements. We don't want anyone to feel discouraged in applying for any of our vacancies, so if you believe you meet 60% or more of the criteria, we definitely encourage you to apply.


What you'll do

  • Plan and execute a marketing strategy for ElevenSports.com

  • Strengthen our brand, ensuring creative and messaging for all activities leave a clear, lasting, and positive impression of what ELEVEN is and does

  • Provide marketing expertise to our cross-functional teams, executing on agreed marketing requirements

  • Understand and make improvements to customer journeys, delivering improvements at each stage of the funnel

  • Develop and improve our commercial propositions, including for fans and B2B

  • Guide the day-to-day activities of a small marketing team, and also collaborate with teams across the ELEVEN Group

  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting marketing plans if necessary

  • Develop tools and marketing collateral to service our commercial team

  • In collaboration with other Eleven Group companies, manage and refine ElevenSports.com’s social media presence

  • Conduct market research in both existing and potential new markets


You're a great candidate if you have

  • A passion for marketing from strategy through to execution

  • Strong generalist experience, with a minimum of four years required

  • Excellent leadership, communication and decision-making skills

  • A proven track record of ideating and delivering initiatives leading to commercial success

  • An excellent grasp of data-driven decision making

  • A clear history of implementing improvements to each stage of the customer funnel for both D2C and B2B customers


And even better if you have

  • Strong familiarity with Google Analytics and Google Tag Manager, visualisation tools such as Google Data Studio/Tableau, video consumption tools such as YouBora, and building SQL queries via Google BigQuery

  • Ability to respond to changing demands and priorities in a flexible manner in a globally operating business

  • Excellent digital and performance marketing skills including with Facebook, Google, and TikTok, delivering on campaigns to or above target within budget

  • Capacity to think outside the box and propose customised solutions


What we offer

  • Be part of a company fundamentally transforming the live streaming landscape in sports and beyond on a global scale.

  • Having the freedom to pitch, implement, and execute new ideas

  • Flexibility over your holidays. If you want to work on Netherlands public holidays, that’s fine - just take what suits you best from 33 days annual leave

  • Flexibility where you work

  • We have a company culture like no other.


About ELEVEN


ELEVEN is a global network of LIVE and non-live sport and entertainment content – from the world’s biggest sports events to the best longtail sport, to award-winning original programming.

The state of the art technology available via our newly launched global sports platform ELEVENSPORTS.com (previously MyCujoo.tv), which allows anyone to stream from a device as simple as a mobile phone, revolutionised football broadcasting. Our crazy idea to transform every single match into a live broadcast became the world's largest live football streaming platform. With an initial focus on niche-premium and longtail sports, our ambitions are now even bigger.

In 2020 we also delivered our newest product, MyCujoo Live Services (MCLS), a highly scalable live streaming solution built on the tech stack powering ELEVENSPORTS.com. Developed for rights owners in sports and beyond, MCLS equips content creators with the technology and tools to provide their fans with the most powerful, authentic, and engaging live streaming experiences.

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